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Obtaining SelfConfidence
Written by: Shamus Brown

A reader recently asked me the following:

"I enjoyed the information you provided on your website, however you never mentioned how important Self-Confidence is in a sale. I have been told that I am an excellent sales person, however I lack the self-confidence to close the sale. Self Confidence is not easy to 'obtain' therefore for those us with this problem, we can never be successful in sales."

Self-confidence is a very important in sales. It seems to be one of those areas that people believe "you just have it, or you don't." Many people think that you are either a natural, are born talented, or you are incapable. My belief is that whatever one person can do, another person can do (what a person WILL do is another issue). I also believe that what humans have yet to accomplish, can be realized through ingenuity and persistence.

I want to discuss how one comes into a state of self- confidence. To do this, I am going to focus in on a couple of important pieces of what DG said. I think it would be useful before I do that though to define what self- confidence is. Obviously it is a feeling. A feeling of being able to do something. A feeling that one can accomplish what one sets out to do.

Reading my dictionary, I noted the following two definitions of self-confidence:

The state of being certain,

Trust or faith in one's abilities.

So when DG says "I lack the self-confidence to close the sale", what is she really saying? She is really saying that she is not certain, or that she lacks trust or faith.

Certainty in my experience is a state of being that comes about when one knows exactly what it going to happen. One can get to this state by one of two ways. The way most of us are familiar with is by doing something enough times until we know exactly what results we will get when we take certain actions. For some people in some situations, this can produce a lot of fear. The fear stops one from taking action.

The solution to the fear is in DG's statement that "self- confidence is not easy to 'obtain'". DG is correct, self- confidence cannot be obtained. One has to have trust or faith that one is capable.  read more »

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